What is Digital Signage?

Change the way your customers think, feel, act and decide.

Digital signage is known by many names*, but all of them boil down to getting an electronic message to a display somewhere on the planet. Digital signage is already part of your life; it’s in airports, restaurants, banks, shopping malls, office lobbies, store aisles, casinos, post offices, and grocery store check-out lanes.

Digital signage is very flexible. With a little help, you can set up a tailored network that meets your business needs and speaks specifically to your customers, employees, or guests.

Benefits of digital signage

• - Flexibility
• - Agility
• - Dynamic integration
• - Centralized controls
• - Low staffing costs
• - Up-to-the-minute adaptability
• - Increased consumer enjoyment and empowerment

Digital signage - more than traditional marketing

Capture attention

You only have a few seconds to grab your audience’s attention. With colorful and dynamic content, digital signage is an effective tool to capture attention so your message has a focused audience. Use news, celebrities, animation, music and special offers to draw people in.

Enhance your brand

Digital signage can keep your brand image ever-present and help you build the associations you want. The right content can make a pair of jeans look hip or a bank appear trustworthy and secure.

Educate & Merchandise

One large electronics retailer discovered that sales of high-tech products increased when their digital signs explained product features. In fact, the digital signs educated not only customers but sales associates, too.

Create atmosphere

Relaxing music and images help keep people comfortable and calm. Scientific studies have even shown that digital signage reduces perceived wait time; if people have something fun to watch, they don’t mind queuing up quite so much. Digital signage can also help build excitement - in casinos, they tell you which slot machine has just hit the jackpot and which race is about to start.

Entertain

Happy customers spend more. With digital signage, you can stream engaging and entertaining content to ensure that your customers are as happy as possible.

The potential applications of digital signage are limited only by your imagination.

Contact Planar's Digital Signage Team to discuss your digital signage display needs.