What is Digital Signage?

Change the way your customers and staff perceive, think, feel, act, and decide.

Digital signage is known by many names*, but all of them boil down to getting an electronic message to a display somewhere on the planet. Digital signage is already part of your life; it’s in airports, restaurants, banks, shopping malls, office lobbies, store aisles, casinos, post offices, and checkout lanes.

A digital signage network (DSN) can be as simple as a single PC connected to a storefront window display—or as complex as a wired and wireless hybrid network that uses a variety of screens with the latest display technologies.

Digital signage is very flexible. With a little help, you can set up a tailored network that meets your business needs and speaks specifically to your customers, employees, or guests.

The benefits of digital signage

• Flexibility
• Agility
• Dynamic integration
• Centralized controls
• Low staffing costs
• Up-to-the-minute adaptability
• Increased consumer enjoyment and empowerment

Digital signage offers more than any traditional marketing activity

Capture attention

You have only a few seconds to grab your audience’s attention. With colorful and dynamic content, digital signage is an effective tool to capture attention so that your message has a focused audience when it’s delivered. You can use news, celebrities, animation, music, and special offers to draw people in.

Enhance your brand

Digital signage can keep your brand image ever present and help you build the associations you want. The right content can make a pair of jeans look hip or a bank appear trustworthy and secure.

Educate & Merchandise

One large electronics retailer discovered that sales of high-tech products increased when their digital signs explained product features. In fact, the DSN educated not only customers but sales associates, too.

Create atmosphere

Relaxing music and images will help keep people comfortable and calm. Scientific studies have even shown that DSNs reduce perceived wait time; if people have something fun to watch, they don’t mind queuing up quite so much. DSNs can also help build excitement: In casinos, they tell you which slot machine has just hit the jackpot and which race is about to start.

Entertain

Happy customers spend more. With digital signage, you can stream engaging and entertaining content to ensure that your customers are as happy as possible.

The potential applications of digital signage are limited only by your imagination.

Contact us to discuss your ideas!

 

* Narrowcasting, electronic display networks, captive audience networks, electronic billboards, digital media networks, digital visual messaging, out-of-home advertising, digital merchandising, retail media networks, place-based media, intelligent visual information systems, datacasting, employee TV, business TV, retail TV, dynamic messaging, and screen media, to name a few. (Return to top)